Skift Take

New York is pushing borough tourism as a means of reaching its 55 million visitor goal by 2015 and spark economic prosperity in quest for bragging rights in the domestic and international travel market.

Did a travel startup trend just make its way up to the New York City’s mayor office?

We reported last November that the online travel industry had a growing obsession with neighborhood content. Airbnb had just launched its Neighborhoods guides and Hipmunk had updated its hotel search with a neighborhood filter.

Well this morning, Mayor Bloomberg, apparently three months late to the party, announced New York City’s Neighborhood x Neighborhood campaign encouraging tourists to get out of midtown.

Each month NYC & Company will promote the restaurants, shops, activities, and attractions of a new neighborhood located in one of New York’s five boroughs.

The goal of the campaign is to “broaden the common perception of our City while disbursing visitor spending among our local businesses,” says  NYC & Company CEO George Fertitta.

This is the consumer-facing side of NYC & Company’s neighborhood-specific tourism tool kits shared with industry insiders at ITB Berlin last week.

Airbnb’s and Hipmunk’s features were admittedly more of a content strategy than an economic initiative, but the neighborhood theme remains constant.

The first neighborhoods to be featured by this monthly program are Bushwick, Fort Greene and Williamsburg, Brooklyn.


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Tags: nyc, tourism

Photo credit: New York City's Neighborhood X Neighborhood initiative highlights the best places to eat, drink, and experience each of the outer boroughs. NYC & Company

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