First read is on us.

Subscribe today to keep up with the latest travel industry news.

Hilton's arrival in Myanmar marks the beginning of the end for travel in untrodden gem


Skift Take

Myanmar is only a few years away from becoming the next Thailand and the arrival of Hilton and MasterCard, while a necessary driver of the boom, is also what will eventually strip the country of its undiscovered gems.

Hilton Worldwide has become the first major international hotel company to announce its entry into Myanmar.

The company has signed a management agreement with LP Holding Co Ltd to operate the 300-room Hilton Yangon, which is expected to open in the city’s central Kyauktada Township area in 2014.

While Myanmar is developing fast, it still has a severe shortage of hotel rooms. Currently there are estimated to be only around 28,000 hotel rooms in the country – fewer than in downtown Bangkok...

Up Next

Experiences

How Travel Brands Can Seize the ‘Q5’ Opportunity on TikTok

Driven by increased spending on experiences and the digital habits of younger audiences, TikTok has emerged as a key platform for inspiring and shaping travel decisions. Leveraging the platform’s reach early in the year presents a unique opportunity for travel brands to connect with eager travelers.
Sponsored
Hotels

New Loyalty Program Journey Targets Independent Boutique Hotels

The new startup Journey faces significant challenges in building consumer adoption and achieving the necessary scale to compete with established loyalty programs. But its notable backers believe it's addressing critical pain points in today's loyalty system.