It’s Colombia, not Columbia: Social campaign focuses on country branding
Skift Take
WIthout official ties to the government, the grassroots campaign could fizzle out as quickly as it exploded; or the spontaneity of the organic movement could be exactly what keeps it alive to accomplish its goal.
Colombia is the name of a country. Columbia is the name of a university, sportswear brand, and city in South Carolina.
That’s the seeming simple message behind a social media campaign that’s received 7,354 Facebook “Likes,” garnered celebrity endorsements, and engaged more than one million people in over 50 countries in just two weeks.
It's Colombia, Not Columbia was a last minute campaign cooked up when Colombia-based digital service company Zemoga and public relations firm Compass Porter Novelli were asked to present at Social Media Week New York.
The Facebook page asked people who felt an affinity with the South American count
