UK’s coastal resort town of Bournemouth’s tourism board has attempted to revamp the town’s reputation as a resting place for the elderly by releasing a parody ad of a star-studded California commercial.

While the US ad features cameos from A-listers including Arnold Schwarznegger, Kim Kardashian and Rob Lowe, Bournemouth’s version has football manger Harry Redknapp.

But the advert’s creators hope their tongue-in-cheek clip will challenge stereotypes about the city and bring in new visitors.

Bournemouth’s ad:

California’s 2009 tourism ad:

 

ITV’s report on the new ad campaign:

Bournemouth launches California parody ad from ITV News on Vimeo.

Tags: uk