Skift Take
Rome2Rio started as a consumer-facing travel search site, but shifted its focus to B2B partnerships in May 2012 by charging developers to use its API –- a plan that apparently didn't pan out as planned.
Until now, third parties have had to pay to access Rome2rio’s API, following the company’s shift to a B2B model in May last year. With the new access options, developers will be able to make 100,000 search requests per month without charge.
The idea here is to boost adoption of the service, encouraging sites to offer multi-modal travel search. Melbourne, Australia-based Rome2rio CEO Rod Cuthbert believes that “any site that’s serious about selling travel in Europe and Asia has to offer multi-modal search sooner or later.”
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Tags: pivot