Digital

Hilton properties in the UK will comp bloggers rooms in exchange for social media chatter

Skift Take

Organized groups of travel bloggers have turned to selling their audiences to hashtag campaigns for travel brands or destinations like Jordan and Scotland, but the parochial nature of their social networks raise questions about their real reach.

— Jason Clampet

The Hilton hotel group is to exploit the influence of travel bloggers to raise the online awareness of a selection of its UK properties.

… Influential online writers selected from Stickyeyes’ Best British Bloggers programme will spend a night in one of the selected hotels as part of the #RediscoverHilton challenge, and share their unique experience on their own personal blog.

Tags: blogs, hilton

Destination Mexico: The Evolution of Luxury Travel

Luxury travelers are looking for more than just posh accommodations and generic pampering. Savvy suppliers and tourism organizations are capitalizing on the desire for authentic experiences, as the sharing economy continues to present new ways to connect travelers with local culture.

Read More

Next Story

Loading...

Loading...