Nevada Tourism teams up with BuzzFeed to take its marketing efforts viral


Skift Take

This is the first we've seen of a tourism board getting truly digital savvy in its marketing efforts in an attempt to take its message mainstream, and could be the first in a new tourism ad trend.
Nevada's tourism challenge is not boosting Sin City, but Nevada itself. The problem is that most people think the former is the landing strip for the latter. A new campaign by communications firm Burs