Spirit Airlines figures out a way to get the Manti T’eo lie into an ad campaign
Skift Take
Spirit's latest cheeky marketing ploy is part of a long tradition of references to both pop culture and low-brow tastelessness that the bargain airline seems to excel at.
Spirit Airlines is seeking to capitalize on Internet buzz surrounding reports that the deceased girlfriend of University of Notre Dame college football player Manti T’eo did not really exist.
... In its latest attempt to draw attention from viral Internet topics, Spirit said of its fares Thursday “No hoax here...we are catfish approved” in an email to potential customers and on its site homepage.
Up Next
Hotels
How Data Quality Issues Impact Global Hospitality Operations
There are wide discrepancies in data quality for hotel transactions across global regions, with the largest occurring in Asia-Pacific. Because hotels and agencies need to harness data quality to thrive, they must take a more nuanced regional approach to monitoring potential issues.
Sponsored 
Podcasts
Marriott's Strategy, TripAdvisor’s Layoffs and Airlines’ EU Plea
On today’s podcast, we preview an exclusive interview with Marriott’s CEO, give insight into Tripadvisor layoffs, and explain why European airlines need help from the EU.
Hotels
Samhi Hotels Is Looking to Double Its Upscale Portfolio
Samhi Hotels is growing its upscale inventory to capitalize on the strong demand in Bengaluru and Hyderabad. But a lot of that growth is dependent on sustained demand for business travel.
Online Travel
Tripadvisor Fires More Than 150 Employees and Contractors: Scoop
It's another downsizing at Tripadvisor as it gets ready to acquire its controlling shareholder and make some moves.
Hotels
Marriott CEO: We Want '100% of Your Travel Wallet' — Exclusive Interview
Marriott boss Anthony Capuano outlined his vision to transform the company from a traditional hotel group into an all-encompassing travel enterprise. This change will demand the company be fast and nimble, such as by streamlining decision-making.