First read is on us.

Subscribe today to keep up with the latest travel industry news.

Norwegian Air says it is having a good year compared to its low-cost competitors


Skift Take

The budget carrier successfully introduced long-haul flights to its service and with flights to New York nearly selling out; the Scandinavian airline is now looking to expand to the east.

Norwegian Air Shuttle AS, Europe’s fourth-biggest discount airline, said tickets for the first few months of long-haul flights connecting Scandinavia with New York have almost sold out as it works on plans for routes to Asia.

Norwegian Air will commence twice weekly services to New York’s John F. Kennedy Airport from both Oslo and Stockholm in May using Boeing Co. 787 Dreamliner planes due for delivery in April as it challenges Nordic rival SAS Group.

“When we opened for sale, our website crashed,” Chief Executive Officer Bjorn Kjos said today in an interview in the Norwegian capital. New York flights are “just about sold out,” he said, declining to specify the number of seats available.

Norwegian Air will also start flying to Bangkok three times a week in June, and aims to add a second Asian base within five years at most, Kjos added. The carrier will offer a third weekly New York flight from Oslo and Stockholm the same month.

With assistance from Kari Lundgren in London. Editors: Chris Jasper and Benedikt Kammel. To contact the reporter on this story: Kristin Myers in Oslo at kmyers16@bloomberg.net. To contact the editor responsible for this story: Benedikt Kammel at bkammel@bloomberg.net.

Up Next

Experiences

How Travel Brands Can Seize the ‘Q5’ Opportunity on TikTok

Driven by increased spending on experiences and the digital habits of younger audiences, TikTok has emerged as a key platform for inspiring and shaping travel decisions. Leveraging the platform’s reach early in the year presents a unique opportunity for travel brands to connect with eager travelers.
Sponsored