From California dreamin’ to Rocky Mountain High: Which U.S. states have the best branding
Skift Take
States with fewer attractions than NYC and California are left to their own devices to come up with a creative branding strategy that attracts tourists. I mean, even South Dakota can leverage Mount Rushmore.
California dreamin’ didn’t become a hit song for nothing. The state perpetuates an image of sun, movie stars, shopping, and most recently, innovation, that attracts visitors from around the country and the world.
>> See Skift's sister post on country branding here.
The same can be said for Florida's projection as the "sunshine state" filled with every variety of amusement park, or New York City's moniker as 'the greatest city in the world.'
Just like countries' branding initiatives and tourism marketing campaigns boost their tourism revenues, individual states must lure residents of neighboring states across their borders.
Ranking and rating states' brands
This is the first year that Bloom Consulting, a Madrid-based consulting firm specializing in destination branding, i
