“If you look at it over the last four to five years, video on demand lost about half of its business,” said Tad Walden, CMO for NXTV Quadriga, which provides set-top boxes and mobile applications for TVs. “Guests are bringing their own content into the room, and hotels are offering more free channels.”

Hotels are beginning to allow them to take advantage of the room’s larger TVs by transferring the data…a more common and reliable method for guests to access their own content is to offer applications for services they have already purchased. “It is nice for a guest to turn on the guestroom television and see an app for Amazon Video or Netflix, which they already pay for and can then use.”

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