Skift Take

Is it going to be hues of black? C'mon AA, the one time people are excited about you. And for a good reason for a change.

So here is the first official hint from American Airlines that post-bankruptcy it is going in for a new look and design — what in industry parlance is called airline livery. In a brand new holiday video titled “Putting American Airlines Back on Top” with tons of lame rah-rah-ism about the “New American,” the last few seconds feature a tease about the new tail, hidden below a black plastic cover.

This will put to rest the speculation about will they or won’t they, but won’t quell what the design would look like. We did our roundup of possible designs American could adopt earlier in August.

See for yourself:

library_books

Ask Skift Is the AI Chatbot for the Travel Industry

Go deeper into the business of travel with Skift’s new AI chatbot.

Ask Skift Your Questions

Tags: american airlines

Up Next

Loading next stories