Business travelers’ expectations for Wi-Fi will only grow as more airlines, subway systems, and now cabs are offering connectivity and those that don’t offer the service will seem even more archaic.
London’s ever-expanding network of free WiFi access points could soon be extended to the city’s fleet of iconic black cabs, after Tech City based startup Eyetease received approval by Transport for London to roll out its high-speed service over the course of next year.
Working on its bid for over two years, Eyetease will launch its free WiFi service — called CabWifi — using an “ads-for-access” model that requires passengers to sit through a short 15 second advert for every 15 minutes of WiFi access. It’s an intelligent model from Eyetease, as the company has worked out that the average “dwell time” in the back of a taxi is about 15 minutes.
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Photo credit: A black cab drives through London. Jimmy Barrett / Flickr.com