Priceline advertising still giving William Shatner some pop
Skift Take
Pop-up ads, even using William Shatner's popular character are bound to turn off consumers.
After Priceline killed off William Shatner's The Negotiator character in a bus crash, the company's advertising gurus brought him back in a beach scene in August, but his days of proselytizing for its Name Your Own Price bidding service were seemingly as dead as parched seaweed baking in the sand.
For example, in Shatner's comeback commercial (above), there's no mention of Name Your Own Price a
