Skift Take
As Google adds one Frommer's review after another to its database it's realizing that it got a great deal for $23 million and totally screwed by it's Zagat acquisition.
Google closed its deal with Wiley to purchase Frommer's three months ago. At the time, it was not clear how the search giant would integrate the brand into its offerings. The retention of guidebook editors and its custom-content team, and layoffs of the digital staff pointed toward a continuation of a guide product of some sort, but Google has been typically tight-lipped about its intentions.
We have our first glimpse now. Early last week, Frommer's reviews began appearing in the Google Plus Local and Google M
