As ad pages tumble in the U.S., Condé Nast Traveler tests the market for travel glossies in China
Skift Take
Despite its solid writing and inspiring photography, the "truth in travel" brand has seen thinner and thinner issues in its U.S. edition over the past two years and only moderate success with a big web redesign. Can a launch in China provide any insight for the U.S. market?
Seeking to capitalize on the high-spending Far Eastern tourist, Condé Nast International plans to launch Condé Nast Traveler in China.
Jonathan Newhouse, chairman and chief executive of Condé Na
