SpiceJet tries to stand apart with personalized names for each of its aircraft
Skift Take
Naming planes is a practice that started with Viking’s ships, but the tradition, when still carried out today, is part of social media strategy with frequent flyers sharing which quirky names they’ve ticked off the list.
For most of us flying is routine these days. We may note in a vague way whether we’re flying Airbus, Boeing or Bombardier, but the individual planes hardly stand out.
But not if you’re flying SpiceJet where, as you get down from the bus on the tarmac and wait to climb the steps, you can take a look at the front of the plane and see a name painted near the nose. They are all names of spices, which is logical enough given the airline’s name...
Yet some airlines like SpiceJet buck the trend. Lufthansa names its planes after German cities, Aer Lingus after Irish saints and KLM after a mix of birds, famous women and destinations.
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