The Kayak commercial that's too "offensive" and "sickening" to air in the UK
Skift Take
The ASA's ruling is ridiculous. It's a shame the UK has such stringent limits on speech.
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The UK's Advertising Standards Authority has banned any future broadcasts of a Kayak commercial that depicts a brain surgeon searching Kayak on a laptop while performing an operation.
The ASA ruled that Kayak can't run the ad in its present form because it was too upsetting to individuals who have undergone brain surgery, and their families.
After receiving 441 complaints about the advertisement, here's what the ASA
