While traditionally hotels offering “day rates” conjure up seedy, by-the-hour hovels reserved exclusively for illicit trysts, the last couple of years have seen a rash of upmarket accommodations adopting the practice.

According to many in the hospitality industry, day-rate rooms are more likely to be used for business and tourism purposes than they are romantic ones.

Dayuse-hotels.com was the brainchild of David Lebée and Thibaud d’Agrèves, both of whom worked at the Hotel L’Amour in Paris. The hotel is particularly popular with touring artists and musicians. Often, the guests would ask about renting a room for a few hours, just for a place to relax before a performance. Lebée and d’Agrèves recognised that there was a gap in the market, and the idea for dayuse-hotels was born.