Skift Take

Norwegian is the fourth cruise line to test the packages, meaning its only a matter of time before the partiers don’t choose an operator based on the presence of a package, but its prices and options.

Add Norwegian Cruise Line to the list of major cruise operators testing “all-you-can-drink” alcohol packages.

The Miami-based company has begun offering what it is calling an all-inclusive drinks package on three of its 11 ships…at $49 per person per day plus gratuity.

Norwegian is following in the footsteps of industry giant Carnival, which has been testing an unlimited drinks package on a handful of ships since August.

Subscribe to Skift Pro

Subscribe to Skift Pro to get unlimited access to stories like these ($30/month)

Subscribe Now

Written By

Tags: alcohol, carnival, norwegian air

Photo Credit: The Norwegian Gem sets down its anchor in Mykonos, Greece. Richard Martin / Flickr.com

Up Next

Business Travel

Airport Lounges Prep for the Return of a Healthier Breed of Business Traveler

This could be a long-term shift in behavior, but don't rule out more corks popping if international corporate travel, and all its paid-for perks, fully bounces back.

Matthew Parsons, Skift | 1 month ago
Airport Lounges Prep for the Return of a Healthier Breed of Business Traveler

Airlines

American Airlines Extends Ban on Alcohol Sales in Economy Class to Mid-January

With the continued rise of unruly passenger behaviors, airlines are taking matters into their own hands. But is this hurting them financially? And who's to say only passengers in the main cabin can act up?

Ruthy Muñoz, Skift | 1 month ago
American Airlines Extends Ban on Alcohol Sales in Economy Class to Mid-January

Airlines

Norwegian Air Sees Spike in July Travelers Amidst Uncertain Prospects

The travel recovery is completely dependent on traveler confidence, vaccine availability and easing of travel restrictions. Will all this be enough to turn things around for Norwegian or will the pandemic and competition prove to be too much?

Gwladys Fouche, Reuters | 2 months ago
Norwegian Air Sees Spike in July Travelers Amidst Uncertain Prospects