First read is on us.

Subscribe today to keep up with the latest travel industry news.

Party at sea: Why every cruise line will soon have an “all-you-can-drink” alcohol policy


Skift Take

Norwegian is the fourth cruise line to test the packages, meaning its only a matter of time before the partiers don’t choose an operator based on the presence of a package, but its prices and options.

Add Norwegian Cruise Line to the list of major cruise operators testing “all-you-can-drink” alcohol packages.

The Miami-based company has begun offering what it is calling an all-inclusive drinks package on three of its 11 ships…at $49 per person per day plus gratuity.

Norwegian is following in the footsteps of industry giant Carnival, which has been testing an unlimited drinks package on a handful of ships since August.

Up Next

Airlines

How Airlines are Redefining Premium Travel with Customizable and Personalized Experiences

As the airline industry adapts to evolving traveler expectations, premium cabins coupled with personalized experiences have become essential tools for driving loyalty and revenue. Airlines are turning to digital innovation and sustainable practices to redefine the premium travel experience and meet the needs of diverse customers.
Sponsored