Tanzania cozies up to Egyptian media outlets to access its global tourism market
Skift Take
The junket has a two-fold purpose of attracting both Egyptian travelers and the tourists that use Egypt as the gateway into African tourism.
Looking to attract tourists from the Arabic and the Mediterranean markets, Tanzania has invited journalists from leading media houses in Egypt to visit and get acquainted with its tourist attractions and services offered to visitors.
Five journalists from Egypt are in Tanzania to become acquainted with and intimate information to give them a first-hand experience of Tanzania tourism products and services offered to visitors.
The tour that has been coordinated by the Tanzania Tourist Board (TTB) was part of Tanzania’s tourism marketing and promotion campaign to attract tourists from new markets including Arabic-speaking states of the M
