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Online payment has emerged as one of the biggest problem areas facing the hotel industry amid the minefield of travel booking engines and credit-card payment gateway providers. Such was the verdict of hotel industry executives, Internet travel bookers and global payment providers…during the World Travel Market in London.

Rob Sinclair-Barnes, director of marketing for Amadeus UK, said the reservation tool giant is working hard with airlines and hotels to create greater consistency in online purchasing methods. “The biggest issue in the industry is undoubtedly to create standardization across payments, to make it as efficient and cost effective as possible to connect global suppliers and buyers,” he said.