India jumps on the wellness tourism bandwagon in second phase of Incredible India! campaign
Skift Take
A niche focus for India’s next major advertising push will help it attain its goal of a 12 percent yearly increase in inbound tourists, especially for medical tourism – a growing sector for all of Asia.
India launched the second phase of its Incredible India! campaign at World Travel Market on Monday with the aim of boosting international arrivals by 12% a year until 2016. The new 'Find what you see
