Skift Take
Websites like this are the precise reason why the marathon was ultimately cancelled: rooms and resources can now be directed to New Yorkers still in need, even as power returns to many parts of lower Manhattan.
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An website only a day old may turn out to be crucial to getting displaced New Yorkers without heat and hot water into warm hotel rooms this weekend in the wake of Superstorm Sandy.
Race 2 Recover NYC, according to its website, was created at 8 a.m. Friday and went live about eight hours later.
The goal: take the hotel rooms reserved by would-be New York City marathon runners and donate those that will go unused. The race was officially canceled late Friday afternoon, but the controversy surrounding it had been raging in the city for days.
Photo Credit: Over 47,000 runners and viewers traveled to NYC for the marathon in 2010. Rebecca Wilson / Flickr.com