Skift Take

"SEO experts" encourage hotels to create original, engaging content and redesign their websites -- and hire them to do the work. But the truth is some common sense changes are what hotel sites need.

In spite of all the new and trendy digital marketing initiatives and formats that overwhelm hoteliers nowadays, reliable old search engines generated over 55.6% of website revenue for HeBS Digital’s client portfolio consisting of thousands of hotel properties.

There is a direct correlation between the quality of the website SEO and the results from your paid search (SEM) campaigns. The better the SEO on the site, the better the Quality Index assigned to your paid search campaigns by Google, which means higher ad position, better conversion rates, higher ROIs and lower cost per click. A robust content strategy, supported by adequate technology and marketing funds, can make all the difference and allow the hotel to maximize its revenues from the search engines.

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Tags: google

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