InterContinental Hotels Group…signed an agreement with ownership group CWC to create an Even hotel in a newly built tower near Grand Central Station. It’s set to open…in late 2014 and will be Even’s flagship location…IHG’s goal is to cater to what the hotel giant counts as 17 million travelers in the USA who wish it were easier to work out, eat well and generally feel more healthy while on the road in typical midpriced hotels.

IHG’s Kinsell says that five years from now, travelers could could see as many as 100 Even hotels in cities such as Washington and San Francisco.

The New York location probably won’t be the first one to open, he says, as the company plans one to open later next year.