First read is on us.

Subscribe today to keep up with the latest travel industry news.

Mobile, Alabama is looking to grow tourism through sports


Skift Take

The city is focusing on upgrading venue infrastructure and visibility to attract national competitions and bring in out-of-state visitors looking for something other than just college football.

Eighteen people met on Thursday at the Outlaw Convention Center to consider proposals to increase sports tourism, with former Mobile mayor Mike Dow serving as the facilitator.

Dow said the aim is to bring 3 million to 5 million more out-of-state visitors a year to Mobile, with sports-and-recreation tourism forming a slice of that increase. The planners hope to increase Mobile's tourism to the level associated with other southern destination cities, such as Charleston, S.C., and Savannah, Ga.

Mobile wants to take a swing at attracting more regional and national sports events, particularly youth tournaments, where the visitors include not only the participants but their families, too.

Up Next

Experiences

How Travel Brands Can Seize the ‘Q5’ Opportunity on TikTok

Driven by increased spending on experiences and the digital habits of younger audiences, TikTok has emerged as a key platform for inspiring and shaping travel decisions. Leveraging the platform’s reach early in the year presents a unique opportunity for travel brands to connect with eager travelers.
Sponsored