In Montgomery, Alabama, the tourism board and a new memorial to victims of lynching are building off each other's visibility, drawing visitors into a revitalized area of the Deep South they may not recognize.
Historically, tourism in the Deep South steered clear of discussing slavery and Jim Crow, instead leaning on less contentious topics like country music and antebellum architecture. But now, civil rights museums are becoming an important part of the South's tourism landscape, even if many state tourism boards haven't gotten on the bandwagon.