Would you let a website decide your next vacation for a 40 percent discount?

- Oct 23, 2012 1:12 am

Skift Take

Booking site GetGoing.com is betting that vacation-goers are more concerned about getting a tan than what particular city they’re in, but won’t know if consumers are willing to take that risk until its launch on November 1.

— Samantha Shankman

Eenie, meenie, minie, mo: Would you let a website pick where you’ll go? That’s the premise, more or less, of GetGoing.com, a new website now in beta and set for a consumer launch on Nov. 1. The site promises airfare discounts of up to 40 percent to users who are willing to let the website pick their final destination.

Would you let a website decide if your next vacation was in Miami or Cancun? Photo by Nicolas Karim.

Here’s how it works: Users conduct a flight search, either by regional destination or by interest and are shown, on average, 10 possible destinations, along with a full selection of flight options for each one. The site then asks you to narrow the options to two final choices and provide your…credit-card information.