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There was quite a lot of expectation today to hear what Vueling had to announce.
And there were interesting novelties, as Vueling continues to upgrade its product with the introduction of a business class. One step that was anticipated as it fits into the carrier’s strategy to target business travellers. So, this announcement did not really come as a surprise, as I had already pointed out in these pages how there were objective measures to qualify Vueling as a hybrid airline rather than a low cost carrier and the airline’s top managers had already provided some hints about the imminence of this move.