Vueling adds more routes and business class to distinguish it from low-cost carrier contemporaries

There was quite a lot of expectation today to hear what Vueling had to announce.

And there were interesting novelties, as Vueling continues to upgrade its product with the introduction of a business class. One step that was anticipated as it fits into the carrier’s strategy to target business travellers.  So, this announcement did not really come as a surprise, as I had already pointed out in these pages how there were objective measures to qualify Vueling as a hybrid airline rather than a low cost carrier and the airline’s top managers had already provided some hints about the imminence of this move.