The service will operate as “Avancar, a Zipcar company.” The Avancar integration included conversion of the entire fleet in Barcelona onto the Zipcar network. Vehicles in Barcelona are now available to all Zipcar members, with rates starting from four Euros an hour and 45 Euros a day, including insurance, gas, and 20 kilometers of driving per day.
Zipcar can expand quickly with new language capabilities and will likely repeat its practice from Spain of integrating a competitor to absorb its local customer base.
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