First read is on us.

Subscribe today to keep up with the latest travel industry news.

OpenTable offers free service to make restaurants’ menus mobile-friendly


Skift Take

OpenTable is giving the 90 percent of its restaurants an offer too good to resist so it can continue growing its mobile platform and user base for on-the-go reservations.

OpenTable is starting to see a lot more reservations coming from mobile, but the big hinderance to even more adoption is that not many restaurants have a mobile-friendly version of their Web site.

The online reservations company is hoping to solve that problem by giving restaurants the tools they need to optimize their sites for the smaller screen.

Starting today, OpenTable will be reaching out to thousands of restaurants regarding the free service, which will be powered by its partner, DudaMobile. But if restaurants don’t act fast, OpenTable will start charging around $100 for the service after Jan. 31.

Up Next

Hotels

How Data Quality Issues Impact Global Hospitality Operations

There are wide discrepancies in data quality for hotel transactions across global regions, with the largest occurring in Asia-Pacific. Because hotels and agencies need to harness data quality to thrive, they must take a more nuanced regional approach to monitoring potential issues.
Sponsored