Skift Take

Execs might be sick of seeing "big data" in the news, but the sooner they make some key hires and get a grasp on data sharing, consolidation, and organization, the sooner they’ll succeed.

I’ve spent the last six months talking to business travel executives from across the spectrum- marketing, pricing, performance strategy, analytics, IT, CRM and more.

Despite the breadth of job roles, they all have one thing in common. Every single one of the professionals I spoke to is dealing with copious amounts of internal DATA. Data management and analytics tracking is a growing part of every travel business- from loyalty to marketing, from pricing to CRM, from performance strategy to business intelligence and forecasting.

In celebration of the rise and rise of data into our working lives, I have clustered together the ten biggest issues reported from major airlines, hotels, car hire firms, OTAs, destinations and tour operators working in this space

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Tags: business model, data

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