AdParlor says it enabled a “large forward-thinking travel company” to run ads directed at Facebook users who had previously stayed at one of its hotels. The Custom Audience feature allows advertisers to upload CSV or TXT files — in this case, a segment of the travel company’s existing database of guests. Facebook then hashes the data so users’ identities and information are protected. Facebook runs this list against its own hashed database of users to find matches. The matches are then eligible to see relevant ads.
The success of this hotel company demonstrates that the right mix of social media and customer metrics can return value in certain instances, and hotel chains will be looking to see if they can duplicate this success.
Marriott Is Already Reopening China Hotels During Coronavirus Crisis
Aruba’s ‘Election Disconnection’ Experience Showcases the Demand for Personalized Wellness Getaways
Online Travel’s eDreams Odigeo Sees Bookings Tumble After Coronavirus Outbreak
How to Get Music Right in Luxury Lifestyle Hotels
How The Peninsula and Others Are Welcoming Refugees With Job Training