India’s nascent tourism industry has its work cut out to double annual tourist numbers
Skift Take
It’s tough to compare the U.S. and UK where millions are funded into tourism infrastructure to India where worries about hygiene and harassment still deter some western tourists, but building a brand and board to track it are the definitive first steps.
Tourism minister Subodh Kant Sahai wants Incredible India to double the annual number of foreign tourist arrivals, but the country has to do a lot of catching up with other countries. India does not f
