Skift Take

Europe is falling out of love with Canada, time for a bigger marketing push perhaps? That and Canada's still way more expensive as a destination than its neighbor USA.

International visitor numbers came tumbling down, despite growth in the Australia, China and Mexico markets, according to the latest Canadian Tourism Commission’s (CTC) Tourism Snapshot.

Although 2.5 million international visitors came to Canada, that total was 4% down on July 2011. Only the Australia, China and Mexico markets posted growth

Here are some more key findings:

— The enthusiasm of Chinese travellers for Canada maintained its full head of steam, with a 24% climb in overnight visitor numbers.

— The picture was gloomier in other CTC’s Asian markets, with Japan (-0.2%), India (-0.7%) and South Korea (-11%) all getting the travel yips.

— Europe had a case of the blues, too. Overnight arrivals took a tumble from France (-2%), Germany (-2%) and the UK (-9%) markets; the UK total was that market’s lowest in July since 1990.

— It’s all smiles still in Mexico, with 11% more consumers coming to Canada in July 2012.

— The Aussie market kept the faith, too, registering a 15% surge in overnight trips eastwards over the Pacific in July 2012.

— The US market slammed on the brakes in July 2012, with 5% fewer of our American cousins venturing north for an overnight visit. This was largely driven by an 8% slowdown in auto travel.

— However, the year-to-date results are still on the up, with 6.7 million American visits in the first seven months of 2012, up 2% on 2011.

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