Skift Take
Pop-up hotels offer a quick ROI with the ability to change location should instability sour a destination and the opportunity to tailor hotel themes to match special events.
Pop-up hotels can be defined myriad ways—from setting up temporary accommodations for events and festivals to converting existing buildings into seasonal hotels.
The demand for pop-up hotels has been really high, said Mark Sorrill, founder and managing director of U.K.-based The Pop-Up Hotel, which blends a luxury element with camping.
“If you’re at a festival and you leave that festival to go back to that hotel, you lose that connection. At a pop-up hotel, you’re with like-minded guests. At a conventional hotel … you’re dislocated from that,” he added.
Financing is just one issue; stability is another factor. For example, hoteliers in Mexico are hesitant to invest in the market…so they turn to pop-up hotels.
Tags: trends
