British Airways and Japan Airlines begin more extensive codeshares starting October 1
Skift Take
This means more flights between major European cities and Japan, new JAL seats for London travelers, and the opportunity for top frequent fliers to earn points flying on either airline.
British Airways may be facing the breakup of its joint venture with Qantas, but the UK flag-carrier is ready to embark on a new relationship with Japan Airlines.
Earlier this month, JAL and British Airways began offering codeshare flights between Tokyo (both Haneda and Narita airport) and London (Heathrow).
The joint business will now see the two airlines cooperating on all non-stop flights operated by JAL or British Airways between Japan and Europe.
Up Next
Hotels
How Data Quality Issues Impact Global Hospitality Operations
There are wide discrepancies in data quality for hotel transactions across global regions, with the largest occurring in Asia-Pacific. Because hotels and agencies need to harness data quality to thrive, they must take a more nuanced regional approach to monitoring potential issues.
Sponsored Hotels
Redefining Luxury Hospitality in 2025
Luxury hotels can differentiate themselves by broadening their offerings and embracing lucrative experiential trends.
Airlines
Engine Shortage Forces Air New Zealand to Scrap Seoul Route, Again
With almost all of its new-generation aircraft impacted by maintenance or delivery snags, Air New Zealand has had a tougher time than most.
Online Travel
What Travel Brands Should Know About China's RedNote
As overseas travel rebounds and Chinese consumers increasingly seek out genuine travel tips and personalized recommendations, brands looking to engage this influential audience must understand what makes RedNote a powerful tool for modern travel marketing.
Podcasts
Marriott's Strategy, TripAdvisor’s Layoffs and Airlines’ EU Plea
On today’s podcast, we preview an exclusive interview with Marriott’s CEO, give insight into Tripadvisor layoffs, and explain why European airlines need help from the EU.