Skift Take

The virtual tour guide pulls data from niche lifestyle and food websites for what promises to be an eclectic and local collection of places to visit, but filters will be key for users looking to personalize and limit the scope of activities that pop up.

Google has just launched Field Trip, a new app that the company says is “your guide to the cool, hidden, and unique things in the world around you.” It sounds like it works as a virtual tour guide… a “card” will pop up with information any time you’re near a site of interest. This sounds like an extension of Google Now, with the app providing background information to you seamlessly based on your location.

According to the description on Google Play, Field Trip pulls in information from a wide variety of sources that get filtered into seven different categories: architecture, historic places and events, lifestyle, offers, food and drink, cool and unique, and outdoor art. Each is represented by a different color.


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Tags: android, apps, google

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