Brand USA appoints former CEO of VisitFlorida as new CEO
Skift Take
BrandUSA has hyped itself a bit too much since it was launched, and has gone though its share of management troubles. Now it needs to keep its head down and deliver.
BrandUSA, the tourism brand marketing body for United States, now has a permanent CEO, ending its management-in-limbo state since summer: Christopher L. Thompson is president and CEO of the public private partnership agency.
Prior to this, Thompson led the state of Florida’s destination marketing efforts as president and CEO of VISIT FLORIDA. He will succeed Caroline Beteta, who has been interim president of the organization since June 21, 2012, in addition to her role as president and CEO of Visit California and her role on the Brand USA board of directors.
No official start date has been set yet but Chris is transitioning in.
Up Next
Hotels
How Data Quality Issues Impact Global Hospitality Operations
There are wide discrepancies in data quality for hotel transactions across global regions, with the largest occurring in Asia-Pacific. Because hotels and agencies need to harness data quality to thrive, they must take a more nuanced regional approach to monitoring potential issues.
Sponsored 
Hotels
Redefining Luxury Hospitality in 2025
Luxury hotels can differentiate themselves by broadening their offerings and embracing lucrative experiential trends.
Airlines
Engine Shortage Forces Air New Zealand to Scrap Seoul Route, Again
With almost all of its new-generation aircraft impacted by maintenance or delivery snags, Air New Zealand has had a tougher time than most.
Online Travel
What Travel Brands Should Know About China's RedNote
As overseas travel rebounds and Chinese consumers increasingly seek out genuine travel tips and personalized recommendations, brands looking to engage this influential audience must understand what makes RedNote a powerful tool for modern travel marketing.
Podcasts
Marriott's Strategy, TripAdvisor’s Layoffs and Airlines’ EU Plea
On today’s podcast, we preview an exclusive interview with Marriott’s CEO, give insight into Tripadvisor layoffs, and explain why European airlines need help from the EU.