Skift Take

Emirates Airlines will have a lot to say about the shape of Boeing's redesigned 777, but there is mega pressure to trim costs given the soaring costs of the Dreamliner.

Boeing Co. is wrestling with one of the thorniest problems in business: How and when do you replace a successful product?

The aircraft giant’s big 777 twin jet needs a makeover, according to the airlines and lessors who have made the plane a mainstay on long-haul routes since its introduction in 1995.

The 777 pays Boeing’s bills, delivering as much as $1.2 billion in revenue each month, based on its average sale price for the largest and most popular model, according to aviation consulting firm Avitas.


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Tags: Boeing

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