Skift Take

Best Western realizes that providing links to TripAdvisor ratings and user reviews makes its websites more attractive to guests, and saves them the trouble of having to look for these hotel reviews elsewhere.

Best Western has become the latest hotel giant to make consumer reviews a prominent part of its website.

The hotel giant recently added a prominent link to TripAdvisor reviews on its hotel Web pages as part of a broader website update, to make it faster and easier for consumers to find reviews — without leaving a hotel’s website.


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Tags: best western, ugc

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