Virgin America’s latest ad campaigns turns to tech world for pitchmen and women
Skift Take
Virgin is already a favorite in the tech industry and a campaign built around some leading personalities won't hurt that standing. But will it be interesting enough to non-techies to pull in new customers?
To help set apart its in-flight experience from the competition, Virgin America is launching a campaign featuring cultural influencers who largely hail not from Hollywood but from Silicon Valley.
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