TransportAirlines

Virgin America’s latest ad campaigns turns to tech world for pitchmen and women

Skift Take

Virgin is already a favorite in the tech industry and a campaign built around some leading personalities won’t hurt that standing. But will it be interesting enough to non-techies to pull in new customers?

— Jason Clampet

To help set apart its in-flight experience from the competition, Virgin America is launching a campaign featuring cultural influencers who largely hail not from Hollywood but from Silicon Valley.

Among the stars of the new push — which has been dubbed Virgin America ‘Originals’ — are Tim Westergren, the cofounder of Pandora; Ryan Schreiber, Founder of Pitchfork; Alexis Maybank and Alexandra Wilkis Wilson, Co-Founders of Gilt Group; Xeni Jardin, co-Editor of BoingBoing.net; and Ji Lee, Independent Artist and Creative Strategist of Facebook.

Tags: virgin

Destination Mexico: The Evolution of Luxury Travel

Luxury travelers are looking for more than just posh accommodations and generic pampering. Savvy suppliers and tourism organizations are capitalizing on the desire for authentic experiences, as the sharing economy continues to present new ways to connect travelers with local culture.

Read More

Next Story

Loading...

Loading...