SkiftAds: Kayak's new commercial fails to charm either the ladies or the gentlemen
Skift Take
Kayak's advertising agency obviously knows more about commercials than we do. In 2010 a Kayak spot featured sexy Mandy cavorting on a pier while the latest ad features a crooner who's way past his prime. See one and done.
Kayak's latest head-scratcher of a commercial targets washed-up crooners who can't charm hotel "vixens" into room deals and perks anymore.
The Negotiator (aka William Shatner), where are you when you are needed?
Apart from yesteryear's crooning, the Kayak commercial sneaks in its new pitch that there actually is lots of price differentiation in hotel rates these days, as Kayak advises: "You can save 25% or more on the same hotel."
And, in other developments, Kayak last month launched a site in Brazil and a beta site in Russia. It also has new sites in Portugal and Poland.
We doubt the crooner will play well in those far-flung countries.
Up Next
Hotels
How Data Quality Issues Impact Global Hospitality Operations
There are wide discrepancies in data quality for hotel transactions across global regions, with the largest occurring in Asia-Pacific. Because hotels and agencies need to harness data quality to thrive, they must take a more nuanced regional approach to monitoring potential issues.
Sponsored 
Tourism
The White Lotus Effect Could Be a Disaster for Thailand's Koh Samui - And Travel Media Is Making it Worse
It is disheartening to see the same publications that have previously reported on the perils of overtourism now behaving like golden retrievers chasing a tennis ball, sprinting after the hype with little critical reflection.
Startups
Travel Startups Raise $580 Million Over Two Weeks
The ticket experiences sector has been ripe for modernization, and Klook is among those cashing in.
Airlines
Tariffs and Travel: What Trump’s Trade Moves Could Mean for Airlines
President Trump’s proposed tariffs on aluminum and steel imports could have ripple effects on the aviation industry — and eventually result in passengers footing the bill.
Hotels
Accor CEO: Opening Hotels in Mykonos Too Risky due to Climate Change
When a major hotel group like Accor decides not to build in Mykonos because of climate risks, it's a sign that climate change is reshaping business decisions.