Routehappy attracts $1.5 million in funding for flight amenities search engine
Skift Take
RouteHappy is bringing a level of data about flight amenties to masses of passengers that until now only the most avid aviation geeks would have been aware of. RouteHappy's challenge is to see how much consumers really care about flight amenities as they vary aircraft to aircraft.
Routehappy is betting that passengers care enough about some extra legroom, outlets for their laptops or variances in onboard entertainment to alter their flight choices and perhaps pay an extra few bucks to board a particular aircraft on a specified route.
And, the hope is that online travel agencies would syndicate its user-generated content and ratings, or airlines would license what Routehappy believes is competitive data of a granular nature that carriers have never been privy to.
The New York-based startup, which debuted a website in beta in March and also has an iPho
