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Lonely Planet dominates guide category in TripAdvisor's new Travelers' Choice Awards


Skift Take

LP pulls off an impressive feat by being the preferred guide brand in four out of five countries, as well as getting a best magazine nod in the UK.

Today, we’re excited to share the winners of our inaugural Travelers’ Choice Awards for Travel Favorites! Based on the votes of thousands of travelers from around the world, the awards call out the must-have items travelers reach for wherever they go. The awards honor winning travel brands and products in 15 categories in the U.S., U.K., France, Italy, and Spain.

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