Google closes deal with Wiley to purchase Frommer’s travel brand
Skift Take
Integrating the Frommer's brand will pose a bigger challenge to Google than Zagat did. Not only does the brand have a print legacy of over 55 years, but its digital chops have been dulled by layoffs and it will take some time to adjust its print-first strategy.
Google’s purchase of the Frommer’s brand and its assets from publisher John Wiley & Sons closed today, just three weeks after the Wall Street Journal first reported the purchase. The price, estimated to be between $23 and $25 million, has yet to be confirmed.
Although Google confirmed the deal's closure to Skift this morning, it has has not confir
