French-owned Reunion Island targets high-end Indian tourists
Skift Take
Although much closer to Africa than India, the small island is hoping to attract wealthy Indian travelers to improve its tourism revenues and has started by hosting major road shows in Indian cities.
The latest entrant in the Indian niche tourism market, Reunion Island aims to tap the high-end visitor segment in the country. According to Pascal Viroleau, CEO, Reunion Island Tourism, “Reunion Island wants high-value, low-impact tourists from India. Over the next three years, we hope to see 3,000 Indian tourists visiting Reunion.”
The tourism board, which is represented by Iris Reps in India, conducted road shows in Chennai, Bengaluru and Delhi as well. Reunion Island is a French territory located in the Indian Ocean and about 200 kms on the south-west of Mauritius.
Up Next
Hotels
How Data Quality Issues Impact Global Hospitality Operations
There are wide discrepancies in data quality for hotel transactions across global regions, with the largest occurring in Asia-Pacific. Because hotels and agencies need to harness data quality to thrive, they must take a more nuanced regional approach to monitoring potential issues.
Sponsored 
Online Travel
Expedia Is Open to AI Partnerships and M&A
Expedia has its hands full getting Hotels.com and Vrbo back on track, and the antitrust environment may not be optimal for acquisitions these days. But if the company comes across a hard-to-resist M&A opportunity, never say never.
Tourism
What Drove China’s Lunar New Year Tourism
This year’s Lunar New Year rush in China isn’t just about big cities — smaller, heritage-rich destinations and visa-free policies played a major role in trips over eight days.
Hotels
We Now Know What Hilton Paid for NoMad Hotels: Just $56 Million
Hilton has revealed it paid $56 million to acquire a controlling stake in NoMad Hotels, a smaller sum than recent comparable acquisitions in the luxury hotel sector. Now it plans to scale the brand to 30 to 50 hotels.
Tourism
Will Travelers Pay More for Green Trips? That's Not What Booking Holdings' CEO Is Seeing
Reducing emissions remains a critical issue in Europe's tourism strategy. It’s a steep challenge, but bringing everyone together to debate it can't be a bad idea.