The startup's focus on mobile and social media distribution gives them a leg up on the country's outdated domestic tourism industry, which up until recently was dominated by a few big companies.
Valadoo started out as a daily deals website similar to Groupon, the Chicago-based discount coupon site.
Like Groupon, Valadoo worked with local businesses to promote daily specials. Users only needed to print out the coupons from the site, or present the coupon on a smartphone screen to receive a time-limited discount on goods and services. But after about a year of offering daily discounts, Jaka and friends decided it was time to take the business in a different direction.
“We thought we needed to have a much sharper business model than just copying the daily deals models, and finally we came up with travel,” Jaka said.